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5 Reasons Your Business Needs a Website in 2021

Home|Business|5 Reasons Your Business Needs a Website in 2021
December 28, 2020
5 Reasons Your Business Needs a Website in 2021

 If you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website. This blog post talks about the top 5 reasons why your business needs a website in 2021 regardless of the industry you are in.

1.30% of consumers trust businesses that have a website.

In this digital age, a website is one of the most powerful marketing tools. People spend more than 20 hours online every week and use their mobile devices for 5 hours a day. Nowadays, companies are expected by consumers to have an online presence (which includes a website). To them, companies that have a website look professional and trustworthy.

2. Visitors search online for businesses that offer the products/services they need.

For small businesses, one benefit of having a website is being found by consumers who are looking for their products/services. For this reason, a lot of companies invest in a website that is optimized for search engine optimization (SEO): 97% of users search online to look for a local business and 93% of experiences on the web start with a search engine.

Surprisingly, Google has 2 trillion searches daily and as of 2020, someone in the locality is searching for the product/service being offered by a particular company. However, it turns out that somebody else – not you – is getting the business.

3. Most consumers look for businesses and engage with them through their website.

65% of consumers use the website of a company to engage with the business. That is quite a big percentage. Also, 93% of experiences on the web start with a search engine so companies should try to figure that out.

One more good reason for businesses to have a website is that based on research before consumers decide on purchasing, they use about three sources, in which 30% automatically strike a business considering they have no website.

4. 75% of consumers admit that they judge the credibility of a company based on their web design.

When a company does not have a website, consumers tend to doubt them. As a matter of fact, in 2019, 75% of consumers admit that they made judgements on the credibility of a company based on their web design. People will most likely do business with companies they consider trustworthy and they can check a company's credentials, awards, and reviews through a website.

It doesn't mean though that a company can just go for any website design. If it has poor quality, it will not help. It only takes 10 seconds to make an impression on visitors and tell them what the business offers. Then, visitors will either stay longer or leave.

5. This is a way for consumers to get the answers they need immediately

This is particularly true when it comes to B2B companies. People are directed to a site that tells them what they need to know. Also, they like instant gratification, meaning, when visitors land on a website, they expect their questions to be answered immediately like within 3 seconds:

  • What is the business all about?
  • What does it do and offer?
  • How can they contact the business?

Conclusion

This is a fast-paced world, wherein consumers want to get the information they need instantly. This means in 2021 a business website should have the answers to the above-mentioned questions without the need for a user to scroll down the page.

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Wesley Agbai

Front End Developer & SEO Analyst

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