You’ve designed your e-commerce website, and you’re ready to start taking orders. Traffic is slow and your site isn’t high enough on search engine ranking pages (SERPs). Could it be your digital marketing strategy or do you need e-commerce search engine optimization (SEO)?
As more businesses turn to e-commerce to sell their goods, only those with proven e-commerce SEO techniques will succeed. Now is the time to do a check-up to see where your website ranks.
Continue reading for five SEO for e-commerce tips to increase your e-store visits and maximize your sales.
1. Mobile Websites Must Be User-Friendly
One mistake businesses make is thinking their website will automatically convert to a mobile-friendly site. This is often not the case.
Don’t make this mistake of assuming all is well. Check all of the features on your e-commerce site for functionality. Verify images are clear, the text is formatted correctly and links are working.
2. Image Descriptions Need Strong Keywords
Engaging high-quality images are a very intricate part of SEO for e-commerce websites. For a product to sell people need to know what it looks like.
Your images should include strong keywords in the file name, the description, and the URL links that direct traffic to the item. You will also need to learn SEO techniques for incorporating keywords.
3. SEO for E-Commerce Should have Link Building
Link building is a very important e-commerce SEO strategy. The strategy includes incorporating links from outside sources as well as your web pages.
The links are inserted within content such as blogs and descriptions. For link building to work you will need to find popular relevant sites that you can link to high-ranking keywords within your text.
The ultimate goal of link building is to get a reputable website in your industry to link back to your page. You can categorize it as a form of online networking.
4. Check-out Competitor Websites
Checking out competitor's websites is not a bad thing. It’s okay to measure your site against theirs to see what’s working, and what is not.
For inspiration, conduct an internet search for businesses similar to yours. Regardless of your business size, you are sure to find good examples.
5. Utilize Social Media
When it comes to SEO for e-commerce websites, having a strong social media presence can make a big difference.
Utilizing platforms like Instagram, Pinterest and Facebook is a good source to share website links. Social media users are very visual so ensure you have high-resolution images that will capture their attention.
Users are more likely to click on your links if the image description is engaging.
Have you Found These Tips Useful?
As you can see, websites need SEO for e-commerce online businesses to be successful.
If you are looking for other SEO tips to improve your SERPs ranking, look no further. We have all the information you need on our blog.