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5 Proven Strategies to Promote Your E-commerce Website in Nigeria

Home|E-commerce|5 Proven Strategies to Promote Your E-commerce Website in Nigeria
December 19, 2020
5 Proven Strategies to Promote Your E-commerce Website in Nigeria

If you’re looking to make some money online in Nigeria, setting up an E-commerce store is a great way to do so. They only need basic maintenance and can rake in some serious cash.
However, that last part is a lot easier said than done. Especially if you’re not accustomed to having to promote your E-commerce website here in Nigeria.

If this is your first dip into the E-commerce waters, you’re going to want to have a bit of fanfare and publicity to get the word out. Here are 5 proven strategies to promote your E-commerce website in Nigeria and get people to buy!

1. Post About It

One of the most effective ways to promote your E-commece website is by running a strong SEO campaign. With the right selection of keywords and a strong enough ranking, you can draw in clients from all around the globe.

But in order to have a strong SEO campaign, you’re going to want to create great content.

Once you’ve selected your keyword, write up a quick post about the exciting opening of your new site. Let readers know what they can expect from your E-commerce store with plenty of photos and details.

Blog posts are a great way to build hype, and you’ll strengthen your website’s ranking at the same time!

2. Get Social

There’s no ignoring how powerful of a tool social media is in today’s world. With billions of users around the world, social media can help you reach customers in a newer, more modern fashion.

Best of all, you’re going to where your audience is. No need to worry about bringing them to the content. After all, social media is about more than just the ‘likes’ and ‘shares’. It’s an incredibly simple way to generate some business for free.

Set up social media channels for the big 3: Facebook, Twitter, Instagram, and get to posting. Make sure that your pages look professional and reflect your business values.

3. Run an Ad

Of course, there’s nothing wrong with a more traditional method of advertising. After all, banner ads have been an internet staple for a good reason — they work.

And now, thanks to Facebook Ads, you can combine the power of social media with the pinpoint accuracy of an ad.

It’s relatively cheap and you’re able to target customers directly through demographic options. Best of all, it actually works and you can track your results in easy to understand ways.

4. Host a Giveaway

While advertising can come and go, one thing remains constant: people love free stuff. If you’re looking to drum up some quick interest in your site, connect with some businesses for a giveaway.

It’s hard not to get excited about free things, so keep this easy psychology hack in mind.

5. Run a Sale

If you can’t quite afford to give away free stuff, no worries. You can always discount some goods in your store.

Sales are a fantastic way to draw in new customers and move old stock at the same time. Just make sure to publicize your sale ahead of time so people know about it.

Final Thoughts on How to Promote Your E-commerce Website

Thanks to social media and easy to use E-commerce sites, it’s easier than ever to promote your E-commerce website. Keep these tricks in mind and your business will thank you.

Ready to promote your E-commerce website?

Let us help you boost your E-commerce sales!
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Wesley Agbai

Front End Developer & SEO Analyst

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