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Important Factors to Consider When Creating a Website

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December 30, 2020
Important Factors to Consider When Creating a Website

From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website.
We have a few tips that will guide you through the process of creating a unique user experience that inspires viewers to become loyal brand advocates.

Purpose of Creating the Website

When a website is built with a purpose in mind, this will let businesses have clearer goals that will enable them to improve the whole planning process. Website projects have different goals including building traffic and improving communications between a brand and its target audience.

Before developing a website, it is crucial to know the exact purpose of the website. Businesses should also know the best way to set goals and create a website that meets this ultimate purpose. These important things to consider will help them create a focus and support the whole project.

Web Design and Layout

The way a website is designed, in terms of UI and UX, psychologically affects the way people respond. There is nothing better than a remarkable online user experience. When a website is being built, one vital factor to keep in mind is creating an appealing design. Clean, quality designs allow viewers to focus on valuable content displayed and the brand's essence.

Typography

It is very important to understand the typography fundamentals for a website. Texts that are extremely big or small can affect the viewers' response to them. Fonts should be given close attention, choosing one that directly draws the target audience without compromise to the brand's purpose.

Security

A lot of websites fall prey to hackers either because of ignorance or poor maintenance. Any website can become a victim of several threats including malware and viruses, among others, particularly due to the latest advancements in technology and constant updates that make websites open to many, different risks.

Performance and Speed

Even if websites have great content, visitors can be discouraged when they are slow due to functionality errors. An optimized website that functions fast can benefit from the following: increase in returning visitors/customers, higher search result ranking (that affects traffic) plus efficient mobile performance. These should always be considered before building a website to make sure of overall effective performance.

Target Market

It is also important for businesses to know their target market and customers' requirements to build a website that addresses their needs. For instance, a website designed for fashion enthusiasts is far more different than a site built for engineering professionals. A clear understanding of the market specifications will give a clearer picture of the web design, colors, style theme, layout, call to action, and content strategy.

SEO

SEO is among the most important aspects of a website. Even with great content and other smooth functionalities, everything will be pointless if SEO is not given importance. Creating a website that has a clean SEO code will make it easier to be visible to the target audience.

Conclusion

It's clear that there are many factors to consider when creating a website. In addition to increasing traffic and generating leads, your site's design, navigation, and content must engage customers and inspire further interaction with your brand. As you build a website, review the information outlined in this blog post to ensure that your site has the tools required to succeed.

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Wesley Agbai

Front End Developer & SEO Analyst

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