Many people believe that designing a website is difficult, but that is only true if you do not take the time to learn how to build one. Like pretty much everything done on the web today, there are many software programs available which can make web design really simple.
Read on for some great tips on how to make your website look professional.
Check for broken links
Before you publish any web page, check it carefully for broken links. Nothing is more frustrating to a visitor than clicking on a link and being taken to an error page. You can check your links manually, or use programs that will scan your site for you and report any broken links.
Allow users to cancel an action
This could mean ordering products, opting in to an email newsletter, or returning to the homepage from deep within your site. If visitors cannot cancel an action they are not interested in, such as providing their contact information, they will feel they do not have a choice and won't buy anything.
Use a search field
Give your visitors the ability to search your site so that they can easily find what they are looking for. If someone cannot find what they are looking for right away, their next thought will be to look for a search field. Put this somewhere obvious and include a search button.
Always ensure you are giving meaningful feedback, as this is what creates the communication between a website and its visitors. For example, if an action taken by a visitor results in an error, do not simply display “error occurred." Instead, provide a message that explains what happened and how the visitor can correct the error by taking a different action. Without this feedback, visitors are more likely to grow frustrated and just give up by leaving your website.
Have a site map
These are useful to your clients and the search engines, as they give a detailed overview of your entire website. It can be a guide for viewers searching for a certain part of your site, and also allow you to keep track of its structure and layout.
Rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some like Google Analytics are even free. Use these instead of showing off how many people visit you.
When designing your website, you should avoid using too many different types of fonts. You must also consider how different fonts appear on the standard computer screen; smaller serif fonts (Times New Roman, for example) are somewhat hard to read. Most sites use Vedrana, which is easily read in different colors and sizes.
Do not use images for your background
When you think about some of the biggest websites on the Internet, they do not have images as backgrounds. When you use image backgrounds, you represent yourself as someone who is not well-versed in web designing. Images as backgrounds also cause your site to load slower, which can lead to user frustration.
Make Text Legible
Make text easy to read by using colors that contrast or backgrounds that are easy to read text on. When your text is harder to read because the background or text color creates eye strain or portions of text that are unreadable, site visitors are less likely to stick around.
As stated above, web design today is made simple with the many easy to use software programs that are on the market. If you can follow some simple instructions then you too can enter the world of web design.
Apply the tips from this blog post so you can start your journey in making your website look professional.