Why Having a Blog is Important for Any Kind of Business

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December 6, 2020
blog for business

You may have noticed that plenty of businesses have a blog on their website. They post news, offers, tips, and tutorials there. Why would they do that? And what does blogging bring them? A lot. Here are some benefits any business can get from their blog.

1. Additional value for your existing customers.

If you provide useful and well-written information for free added to your products and services, your existing customers will certainly appreciate this.

2. Additional value for your potential customers.

When a customer is looking for something to buy online, obviously he/she compares multiple sites and reads reviews. Imagine that you have an article that covers all that. And the customer makes his/her decision without leaving your website.

3. Organic traffic to your site.

Organic traffic is traffic from search engines like Google, Bing, Yahoo, etc. This type of traffic is the most relevant and highly convertible. So, make sure your articles cover all the possible questions your customers may have.

4. Returning Visitors.

When your customers and visitors understand that they can get all the needed info in one place on your site, they will return to you. And therefore more returns bring more sales.

5. Better for SEO.

When your site contains plenty of useful information, search engines like Google, Bing, and Yahoo will rank it higher. It means that your site will climb in search results, which means more people will be able to find you on the internet.

Here is how we do this in our Company

Here at Clox Digital we build turnkey websites and offer closely related services like SEO, Web Maintenance, etc. For our customers. And obviously, we have our blog where we post a lot of useful content for our visitors.

Before we write an article, we try to understand what they search for, so we try to cover all the possible topics that our current and potential customers may be interested in. It’s a powerful and precious source of traffic. When you run your Google ads campaign, you have some visitors as long as you pay Google. Once your advertising budget ends, you have no customers. But the organic traffic received from your blog articles will work for you for free for a long time and benefit your business.

Do you need a Blog for your business?

let us help you create value for your customers

Wesley Agbai

Front End Developer & SEO Analyst

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