Why Website Maintenance is Important for Your Business

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December 21, 2020
website maintenance

Website maintenance is important to any business in Lagos, Nigeria, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived.

A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings, and present new information, products, and services to the public. Website maintenance is also essential in maintaining the value of the website over time.

Customer Interest

A well-maintained website attracts new customers and maintains the interest levels of existing customers. Your website should be customer centered and kept relevant by routinely refreshing the content and ensuring that customer contact points are in good working order.
Routinely check that contact forms work, phone numbers are up to date, products, services, and price lists are current and correct.

Search Engines

Website maintenance is critical to search engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page's “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications can cause you to be behind competitors and cost you your business over time.

Corporate Image

Your website is a public reflection of your corporate image. A poorly maintained website with lots of errors, broken links, dead pages, and outdated information projects a sloppy corporate image and can cause a business to decline over time. Routinely examine the look and feel of your website and update it to match your corporate image. Check and fix broken links, poor grammar, and spelling mistakes — preferably before a customer brings them to your attention.


Your website maintenance activities need to cover some business-critical key areas. These include copy production, quality control, publishing, feedback monitoring, performance monitoring, infrastructure maintenance, routine maintenance, change control, and risk control. Especially if you have a real-time or mission-critical website

Do you need Website maintenance for your business?

Let Us handle the tech stuff while you focus on running your business.
Wesley Agbai

Front End Developer & SEO Analyst

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